At Sweet Factory Candy Boutique we’re active in our community. When it came time to start marketing the Boutique, we decided we’d try something a little different. Something that would allow us to promote the arts and be creative with the candy we sell.
Our first idea that we fell for was a concept to create a one-of-a-kind candy “couture” dress. We’d heard about the creations Kyle Nylund of www.kylenylund.com had created in the past and we knew we’d found a match.
Kyle came to our 17th Ave location and we worked together to decide on the best materials. Do we design the dress from wrappers? How feasible is this endeavor? Floral Gums and Cola Balls won’t last long and chocolate would just melt! Finally, we decided on Rock Candy. It’s bright, festive, interesting and tasty and was a hit with the crowd.
I’m not going to tell you how many boxes of rock candy it took to create the dress right now but I will say, it was more than 30 hours of crushing then glueing each crystal by hand to the undercarriage of the garment.
The dress was debuted at the Rihanna concert in Calgary this past Saturday and was well-received. Let’s just say, there are a lot of people in our city who tried to sneak a taste.